A Patna restaurant wanted more walk-in diners from its own neighbourhood. Givni optimised its Google Business Profile and ran local ads, and the owner reports that footfall went up by 200%.
Spice Route is a restaurant in Patna. Like most restaurants, it depends on people nearby finding it at the moment they decide where to eat – usually through a quick "restaurants near me" search on their phone. The goal was simple: be visible and attractive in those local searches so that more people actually walk in.
Givni focused on the two things that matter most for a local restaurant: • Google Business Profile optimisation – making the listing complete and accurate, with the right categories, timings, photos, menu and contact details, so it shows up and looks trustworthy in Google Search and Maps. • Local ads – targeted campaigns aimed at people in and around the restaurant's area, so the restaurant appears in front of nearby diners who are ready to eat.
The restaurant's owner, Sanjay Gupta, summed it up in his review: "Google My Business optimisation and local ads increased our restaurant footfall by 200%. Excellent local team."
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