A Kolkata fashion brand was paying too much for each lead from its ads. Givni restructured its ad strategy, and the founder reports cost per lead down 60% and ROI tripled.
For a fashion brand, paid ads can bring customers quickly – but only if the money is spent well. StyleNest Fashion felt that each lead from its ads was costing too much, which made it hard to grow profitably.
Givni restructured StyleNest's ad strategy – reviewing how campaigns were set up and where the budget was going, and reorganising them so that spend was focused on the audiences and ads that actually brought results.
StyleNest Fashion's Founder, Priya Sharma, shared: "Cost per lead dropped 60% and ROI tripled after Givni restructured our ad strategy. Best investment we made."
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